How can the City create an effective outreach strategy for McMaster students to encourage sustainable travel to and from campus?
Project Description: McMaster University is part of the Smart Commute program which encourages employers to promote sustainable transportation for their worksites. Smart Commute would like to expand its engagement and program tactics to help engage McMaster students to use sustainable transportation to campus. A main Smart Commute tool is the Rideshark app which helps people find carpool rides to reach central employment hubs. This project challenge is to determine current carpool usage for students travelling to campus and potential barriers that may prevent this from being a successful engagement. The project shall also engage with students to review ways to encourage public transit or cycling as an option for medium or short commutes and to promote the programs McMaster University currently offers to students such as the transit and bike share passes.
The main deliverable for the project is to create an engagement strategy to promote the Smart Commute program at McMaster with the goal of being able to adapt this strategy in the future for Mohawk College and Redeemer University
City Staff: Ciaran Egan, Planning and Economic Development Department
Deliverables: Secondary research, policy paper, event
Project Start Date/ Availability: Fall 2025
Location: City Wide
City Strategy Priority: Clean and Green, Healthy and Safe Communities